Web Site Marketing |
What does Marketing mean?
"Marketing" your web site means figuring out how people browsing around
on the web are going to find your web site, as opposed to one of
your competitor's web sites. Or, if you're simply a source of information
(and not trying to sell something), you still want people to find you.
PolarLight can help you perform the critical task of "marketing"
your web site. One of the primary ways people find web sites is by using
search engines. There are 15 search engines that are currently worth getting
listed on. These include:
Getting a good position on these search engines is NOT accidental!
It is possible to get yourself a Page 1 ranking (showing up within the
first 10 positions) for a number of your web site's crucial keywords.
But, getting this good position requires an understanding of how these
search engines work. PolarLight has invested a lot of time
researching how to achieve a good position on these search engines.
In fact, this is how you probably found us!
To demonstrate, let's take a look at some results for a couple of our clients:
CoBraPro, Inc. makes unique and whimsical weather vanes, with their
cat weather vane and dog weather vane being their best sellers. So,
they wanted to make sure they showed up well for the keywords "weather vanes",
"cat weather vanes", and "dog weather vanes".
We felt they should also go for another common spelling of "weather vanes",
which is "weathervanes" (one word). So, this meant adding "cat weathervanes"
and "dog weathervanes" to the list.
And, since some people can't spel very well,
we also suggested adding another couple of variations, namely "whether vanes",
"whethervanes", "wether vanes", and "wethervanes". You'd be surprised at
how many people actually used these spellings for conducting their searches.
Guess what? If someone does misspell a word like "weather vanes", it would
sure be nice if your site showed up in the list of hits by
the search engine that was being used! Well, CoBraPro, Inc. has the
distinction of being one of the ONLY web sites to show up for
these misspellings. Talk about having a captive audience!
We also optimized their web site to allow them to be found when someone used
the singular forms of their keywords ("weather vane" and "weathervane"). This
is often an overlooked aspect of search engines - some are better about
looking for matches on the singular and plural version of keywords, but
some are not very good about this aspect of searching. Why take a chance?
It's best to cover all the possible bases.
Click here
to see a
Keyword Report for CoBraPro, Inc.
that shows how a number of their critical keywords are positioned on
several of the major search engines. In particular, notice that we
achieved a Page 1 ranking for CoBraPro, Inc. on the Yahoo! directory
for their most important keywords - "weather vanes", "weather vane",
"weathervanes", and "weathervane". Since Yahoo! is the number one
place where people start searching on the web, having a high ranking
on their directory will result in a large increase in
the traffic to your web site. This is exactly what happened for
the CoBraPro, Inc. web site. In fact, most of their sales have
come directly from people that found them through Yahoo!
And, it was PolarLight that suggested the new category "Weathervanes"
to Yahoo! when we submitted the CoBraPro, Inc. site for inclusion in their
directory. Before CoBraPro, Inc. was added to Yahoo!, this category did
not exist. This shows the kind of time and attention that PolarLight
will devote to helping your web site succeed!
If you've looked at the
Keyword Report for CoBraPro, Inc.,
you probably noticed that they did not achieve a Page 1 ranking for
all of their keywords on all of the search engines
that were shown in the report. Why? Because it's very difficult to achieve
this goal. However, we have learned most of the secrets for achieving
superior results on all the major search engines. As one of our services,
PolarLight will provide a weekly report to you, showing how you
are faring on the different major search engines for all of your web
site's keywords.
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